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: Creators are increasingly treated as media partners rather than just influencers. Brands are moving away from one-off sponsorships toward long-term partnerships and ambassador programs.

: Alphabet (Google), Meta, and Amazon are projected to control over 56% of the global digital ad market . Mainstream Mediabuy

: Global CTV ad spend is expected to reach $46.3 billion by 2026, with 18–25% annual growth as streaming definitively overtakes linear TV. : Creators are increasingly treated as media partners

: A massive growth area, projected to hit $198 billion by 2030 , with mobile gaming currently holding a 56.5% market share. Strategic Shifts for 2026 8 media buying and strategy predictions for 2026 - Ad Age Mainstream Mediabuy