Maria Alexandrou is a Senior Research Associate at Forrester, known for her contributions to the high-profile blog series. Her work focuses on helping B2B organizations shift from a leads-centric approach to a model centered on buying groups and opportunities. Key Blog Series: Saying Goodbye to MQLs
: Breaks down misconceptions that prevent organizations from adopting more collaborative sales models. maria alexandrou
: Discusses why traditional lead-based metrics are no longer effective in modern B2B journeys. Maria Alexandrou is a Senior Research Associate at
: Moving away from the traditional Marketing Qualified Lead (MQL) toward tracking "buying groups" —multiple stakeholders involved in a single purchase decision. others share the name:
While the Forrester analyst is the primary author associated with these blog posts, others share the name:
