: Identifying where the organization can create the most value for customers and society while staying true to its core identity.
: Managing resources efficiently to create long-term value. : Identifying where the organization can create the
: Practicing a mindset of discovery and improvement to help others. Rebranding to Principle Based Management (PBM) which include: : Creating
The culture is driven by eight Guiding Principles, which include: : Identifying where the organization can create the
: Creating, sharing, and applying knowledge to track performance and innovate constantly.