: The total number of times an ad is displayed to users.
: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period. media buying terminology
: The cost of reaching 1,000 people or impressions. : The total number of times an ad is displayed to users
Understanding media buying starts with mastering its unique language. This guide breaks down the essential terminology across general metrics, buying methods, and platform-specific channels. Core Delivery Metrics media buying terminology
: Using automated technology and AI to purchase digital ad space.