The Merchant of Doubt Watch: Tracking Modern Misinformation The "Merchant of Doubt Watch" is a conceptual and investigative framework used to identify, track, and expose individuals and organizations that specialize in creating scientific uncertainty where none exists. Inspired by the seminal book and documentary Merchants of Doubt , this "watch" focuses on the tactics used to delay public action on critical issues like climate change, public health, and environmental regulation. The Playbook of Doubt
: Using "think tanks" or grassroots-sounding organizations (astroturfing) that are funded by the very industries they are defending. Modern Targets
: Utilizing the old tobacco playbook to suggest that newer products are entirely risk-free.