Lakoff and Johnson argue that metaphor is pervasive in everyday life—not just in language, but in thought and action. Our ordinary conceptual system is fundamentally metaphorical.
Most people view metaphors as "poetic flourishes" reserved for Shakespeare or Dickinson. Metaphors We Live By
I. Introduction
The essence of metaphor is "understanding and experiencing one kind of thing in terms of another" . II. The Concept of Structural Metaphors Metaphors we live by - Prevent Default Lakoff and Johnson argue that metaphor is pervasive