Released in early 2015, served as the lead single for Migos' debut studio album, Yung Rich Nation . Produced by Deko , the track captured the Atlanta trio— Quavo , Takeoff , and Offset —at a pivotal moment as they transitioned from mixtape legends to mainstream heavyweights.

The track is built on a high-energy trap beat that perfectly complements the group's signature . Lyrically, "One Time" focuses on the fleeting nature of moments and the luxury that comes with their newfound fame, with catchy hooks like Quavo's "Smoke one, one time / Drink one, one time". A Cinematic Visual for the YouTube Music Awards

Watch the official music video for 'One Time,' which features a wild party and cameos from familiar faces: Migos - One Time [Official Music Video YTMAs] YouTube• Mar 23, 2015 The Song's Impact and Production

The music video, directed by , was a standout visual created specifically for the 2015 YouTube Music Awards . It features a "Hangover"-style narrative where the trio wakes up in a trashed mansion after a legendary party.

The video includes appearances by actor Blake Anderson (from Workaholics ) and NFL player DeSean Jackson .