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: Women over 40 are significantly less likely than men of the same age to be shown having a career on screen.

Historically, mature women were often confined to restrictive tropes: milfnextdoor

: Became a pop-culture icon for a new generation through the Harry Potter series and Downton Abbey well into her 70s. : Women over 40 are significantly less likely

: Older female characters are more frequently shown engaging in or discussing cosmetic procedures compared to their male counterparts. milfnextdoor

The rise of (Netflix, Max, Apple TV+) has created a demand for sophisticated storytelling that favors mature leads: