Activists raised concerns over Nestlé's aggressive marketing of "Milkmaid" and other infant formulas in developing countries.
The campaign eventually went global in 1979, leading to the 1981 WHO International Code of Marketing of Breast-milk Substitutes . 🍯 Brand Heritage & Advertising
Critics argued the promotion discouraged breastfeeding and led to health risks when formula was mixed with contaminated water.
"Milkmaid May 1977" likely refers to a significant turning point for the Nestlé brand, marked by the launch of a high-profile international boycott. 🍼 The 1977 Nestlé Boycott