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A 2025 study found that while 60% of major female characters in broadcast and streaming are in their 20s or 30s, major male characters are more likely to be in their 40s or older. Only 29% of female characters were older than 40, compared to over half (54%) of male characters.

Menopause remains almost nonexistent in cinema. A comprehensive study of top-grossing films from 2009–2024 found that only 6% of films with a lead female character over 40 mentioned menopause at all, often using it as a punchline for mood swings. The "Silver Economy" Influence A 2025 study found that while 60% of

The landscape for mature women in entertainment and cinema is undergoing a dual shift: while veteran actresses are leading high-profile, complex projects, industry-wide data reveals a persistent "cliff" in opportunities once women reach midlife. A comprehensive study of top-grossing films from 2009–2024

In 2026, actresses over 50 are not merely supporting characters; they are "powerhouse" leads and producers. Following her success in The Substance (2024), which

Following her success in The Substance (2024), which sparked global conversations about ageism and beauty standards, she is currently a central figure in the Paramount+ series Landman .

Despite these high-profile wins, research from 2025 and 2026 highlights significant disparities: