Most — Viewed

: Lionel Messi's carousel post celebrating Argentina's 2022 FIFA World Cup win is the most-liked post, with over 75 million likes . In terms of Reels, actress Deepika Padukone set a record in late 2025 with a Reel hitting 1.9 billion views .

: The most-liked post is the announcement of Chadwick Boseman's death , which has over 6 million likes . Most viewed

: The single best time is Sunday at 9 a.m. , while the most consistent high-engagement window is between 6 p.m. and 11 p.m. . : Lionel Messi's carousel post celebrating Argentina's 2022

Depending on the platform, "most viewed" content refers to the videos or posts that have achieved the highest reach or engagement metrics. As of April 2026, the current records for the most viewed and liked posts across major social media platforms are: : The single best time is Sunday at 9 a