Mrs. ZIP was designed in the same whimsical, two-dimensional style as Mr. ZIP, but with several distinct features:
: She wears a female letter carrier's outfit, complete with a blue uniform cap over blonde hair tied with a red ribbon. MRS zip
While the male mascot was a national celebrity after the 1963 launch of the Zone Improvement Plan (ZIP) , his female counterpart remained largely unknown for decades. While the male mascot was a national celebrity
: There is no official postal documentation regarding her creation or official rollout. Experts believe she may have been used exclusively for local events, such as parades or in-lobby promotions at New York City’s old main post office. Visual Identity Visual Identity ZIP placard or more details on the
ZIP placard or more details on the ? Mrs. ZIP placard | National Postal Museum
: The existence of Mrs. ZIP was only confirmed in 2008 when curators at the National Postal Museum discovered a stand-up placard of the character.
The "ZIP" characters were part of a massive public relations campaign to change American mailing habits.