Originally, it aired original scripted content, including English-language telenovelas like Fashion House and Desire . After these struggled to gain high ratings, the network shifted toward reality programming and eventually transitioned into a programming service in 2009. Current Programming Strategy
Today, MyNetworkTV operates more as a "distributor" than a standard network. It typically provides two hours of prime-time programming each weeknight to its affiliates. my-net-tv
Unlike major networks that control many hours of their affiliates' day, MyNetworkTV affiliates function more like independent stations that use MyNet solely for their 8:00–10:00 PM (ET/PT) blocks. How to Watch MyNetworkTV it aired original scripted content