Buys Hurley - Nike

: The ability to apply Nike's fabric technologies to surf products, resulting in award-winning gear like the Hurley Phantom line. Reason for the Divestiture

: Nike announced it would sell the Hurley brand to Bluestar Alliance LLC for an undisclosed amount. nike buys hurley

: Immediate credibility in the California surf and beach lifestyle culture. : The ability to apply Nike's fabric technologies