Opportunity Business -

Identifying a specific, patented material that solves neck pain, coupled with a market willing to pay a premium for it. 2. The Four Pillars of Opportunity

A common misconception is that an opportunity is just a "good idea." In reality, an idea is just a raw material. Experts often compare finding a business opportunity to Michelangelo’s approach to sculpture : he claimed he simply "chiseled until he set the angel free" from the marble. "People need better pillows." opportunity business

To move from a concept to a scalable business, an opportunity typically falls into one of four categories: Identifying a specific, patented material that solves neck