: Treating a show as a "must-buy" event increases its perceived value. Historically, events like the 1992 Royal Rumble or Mayweather vs. Canelo became cultural touchstones because of their exclusivity.
Is having two-night events for the big four pay-per-views a good idea?
: Top fighters like Conor McGregor or Dustin Poirier earn "pay-per-view points," which can turn a standard fight purse into an $18 million payday. Pay Per Views
: Platforms like Prime Video and YouTube now host PPV boxing matches and battle rap events, moving the business entirely away from traditional cable boxes. Why the Model Persists
: Promotions like AEW and UFC still largely rely on the classic pay-per-view model for their biggest events. UFC, for instance, frequently charges nearly $75 for its numbered events. : Treating a show as a "must-buy" event
: PPV allows creators to keep a higher percentage of the earnings without sharing hefty commissions with third-party streaming giants. Notable PPV Events Significance WrestleMania Revolutionized the business model in 1985. Poirier vs. McGregor 3 One of the highest-selling UFC events in history. The One (Mayweather vs. Canelo) A landmark boxing event for pay-per-view buys.
While the term originated with traditional cable, it has shifted dramatically in recent years. Is having two-night events for the big four
Are you looking to to a specific upcoming event, or would you like a list of scheduled pay-per-views for this month?