Baby Boomers (ages 60–78) remain the largest group, making up 42% of all buyers.
The residential housing market is currently defined by a "tale of two cities," where equity-rich repeat buyers dominate while first-time buyers face record-level barriers. Recent data from the National Association of REALTORS® (NAR) reveals a market shifting toward older, wealthier, and more established individuals. 1. Key Demographics & Shifts people who buy houses
Only 24% of buyers have children under 18 living at home—an all-time low. 2. First-Time vs. Repeat Buyers Baby Boomers (ages 60–78) remain the largest group,
A record 26%–30% of buyers paid all cash, bypassing high mortgage rates and gaining a competitive edge. First-Time vs
The top priority is neighborhood quality (59%), followed by proximity to family (47%). Proximity to work has declined in importance to 31%.
NAR 2025 Profile of Home Buyers, Sellers Reveals Market Extremes
Market Trend Report: The Changing Profile of Home Buyers (2025–2026)