Plenti Best Buy Apr 2026

: This retail media network uses first-party shopper data to reach audiences on social media through targeted video feeds and timelines. Key Content Categories

: The dedicated studio includes sound stages, audio suites, and a prop warehouse, enabling the company to more than double its video production, including over 500 new videos by the end of 2024. plenti best buy

Best Buy has significantly expanded its content strategy through the launch of , a 70,000-square-foot facility dedicated to producing bespoke video content for its own channels and partners. This shift aims to move the brand from "expert advisors" to a hub for "discovery and possibility" under its new tagline, " imagine that ". Content Ecosystem & Platforms : This retail media network uses first-party shopper

: The Best Buy app now features a Discover tab and a " Shop with Videos " experience, offering personalized video content and tech tips. This shift aims to move the brand from

: Launched in April 2025, this platform allows influencers to create curated shoppable storefronts on BestBuy.com and earn commissions on sales.