Views social life as something that can be studied through objective, scientific observation and measurement (often associated with Quantitative data).
Gather information and use statistical or thematic tools to interpret it. Principles and Methods of Social Research
Decide which methods best suit the goals of the study. Views social life as something that can be
Suggests that social reality is subjective and constructed by individuals. It focuses on understanding the meaning behind human actions (often associated with Qualitative data). 3. Common Methods Principles and Methods of Social Research
Identify a specific question or social phenomenon.
Researchers strive to remain neutral, ensuring their personal biases or emotions do not influence the data collection or interpretation.