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is a professional book by Aswin Pranam. Published in 2017 by Apress, it serves as a foundational guide for new or aspiring product managers (PMs) looking to master the technical, design, and social aspects of the role. Core Objectives
: Covers the product journey and "Guiding Principles" for PMs.
The book focuses on transforming individuals from technical or specialized backgrounds (e.g., software engineering, marketing, or design) into strategically-minded PMs. Key learning outcomes include:
: Mastering core documentation, stakeholder management, and business interactions. Book Structure and Chapters
: Learning basic UX principles to create wireframes and mocks.
You can find the full text through various professional and academic platforms:
While the book provides a framework, common tools often discussed in the context of these essentials include: : Jira, Trello, and Asana. Roadmapping : ProductPlan and Aha!. Analytics : Google Analytics, Mixpanel, and Tableau. Collaboration : Slack and Google Workspace. Where to Access
is a professional book by Aswin Pranam. Published in 2017 by Apress, it serves as a foundational guide for new or aspiring product managers (PMs) looking to master the technical, design, and social aspects of the role. Core Objectives
: Covers the product journey and "Guiding Principles" for PMs.
The book focuses on transforming individuals from technical or specialized backgrounds (e.g., software engineering, marketing, or design) into strategically-minded PMs. Key learning outcomes include:
: Mastering core documentation, stakeholder management, and business interactions. Book Structure and Chapters
: Learning basic UX principles to create wireframes and mocks.
You can find the full text through various professional and academic platforms:
While the book provides a framework, common tools often discussed in the context of these essentials include: : Jira, Trello, and Asana. Roadmapping : ProductPlan and Aha!. Analytics : Google Analytics, Mixpanel, and Tableau. Collaboration : Slack and Google Workspace. Where to Access
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