The Future of Digital Advertising: A Deep Dive into Programmatic Buying
The core of programmatic buying is . Here is a quick look at the "behind-the-scenes" journey of a single ad: The User Arrives: A person clicks on a website. programmatic buying definition
While the page loads, the publisher puts the available ad space up for auction on an Ad Exchange . The Future of Digital Advertising: A Deep Dive
Advertisers use a Demand-Side Platform (DSP) to automatically bid on that space if the user matches their target criteria. programmatic buying definition
Advertisers get "first dibs" on inventory at a fixed price before it hits the open market. The Bottom Line