[s2e19] (18-19)fed Up/shell Shock • Premium & Real

PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.

[s2e19] (18-19)fed Up/shell Shock • Premium & Real

User Research • Prototyping • UI Design • UI Development

[s2e19] (18-19)fed Up/shell Shock • Premium & Real

In the Season 2 episode "[S2E19] (18-19) Fed Up/Shell Shock" of The Loud House , the siblings sabotage dinner to force a menu change, leading to lessons on appreciation. The second segment features Lincoln and Ronnie Anne managing an egg baby project, highlighting their developing relationship.

You can watch this full episode on Paramount+ or Amazon Prime Video .

[s2e19] (18-19)fed Up/shell Shock • Premium & Real

To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.

Searchers know what they are looking for, use the search bar to look for the contents.

Navigators know what type of content to look for. So they start navigating through pages to find them, often getting frustrated for getting lost in the navigation.

Receivers are not comfortable using the system for its confusing UI. They want contents to be delivered directly to them.

User Stories

“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”

Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

[s2e19] (18-19)fed Up/shell Shock • Premium & Real

The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.

You can watch this full episode on Paramount+ or Amazon Prime Video .

[s2e19] (18-19)fed Up/shell Shock • Premium & Real

From homepage to other subpages, here is how our website revamped.

Homepage

Segment Page

Product Page

Card Patterns Use Case

[s2e19] (18-19)fed Up/shell Shock • Premium & Real

There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.

However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.