Shemaleyum Galleries -

: The flagship site "ShemaleYum.com" was officially rebranded to GroobyGirls.com .

: This move was noted by media outlets like VICE as a milestone in the industry, reflecting a broader movement toward using more respectful identifiers, such as "trans women" or "t-girls". Industry Context The site was part of a larger ecosystem that included: shemaleyum galleries

In August 2017, Grooby announced a significant shift in corporate policy to remove stigmatizing language from its platform. This resulted in the following changes: : The flagship site "ShemaleYum

: The company committed to phasing out pejorative terms such as "shemale" and "tranny" from its marketing and site lexicon. This resulted in the following changes: : The

: Performers associated with the brand, such as Wendy Williams, have historically noted that such terminology was originally used as a heuristic for consumers to understand the products, though perspectives on these terms have evolved toward viewing them as slurs. Current Status

: Its parent company, Grooby, founded the Transgender Erotica Awards (TEAs), which remain a significant event in the adult industry.