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: Influencers like Emma Chamberlain (relatability) and Charli D'Amelio (lifestyle ventures) remain pillars of the community, while new tastemakers focus on niche movements and curation as a service.

: AI chatbots and generative tools are no longer just for utility; 64% of teens use them as interactive companions for exploring ideas and creative play.

Teens trust creators more than traditional celebrities, looking to them for "transparency and credibility".

: Every accessory is curated to tell a story. Teens are obsessed with "personality-driven" items like Loungefly bags, layered jewelry, and even decorative phone straps and charms.

: A heavy focus on bows, lace, and whimsical, soft beauty.

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Людмила Реуцкая
Людмила Реуцкая
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Агеев Андрей
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Екатерина Гармаш
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