: Social platforms like TikTok and Instagram now drive 60% of product discovery , significantly outpacing traditional search engines like Google.
: On average, businesses earn $5.78 for every $1 spent on influencer marketing. social media buying statistics
: Efficiency is found in niche communities. Micro-influencers (10k–100k followers) deliver 3.2x higher engagement at a 60% lower cost than mega-celebrities. 3. Emerging Consumer Behaviors : Social platforms like TikTok and Instagram now