Use tools like Pinterest to define your color palette. For lifestyle, "warm and airy" or "moody and cinematic" are popular choices.

If your camera supports it, shoot in Log or 10-bit . This preserves the most data in your .MOV file for professional color grading. 3. Essential Gear for Lifestyle Shoots squirt video .MOV

Trim the "fat." Lifestyle content should be snappy. Move quickly between "A-roll" (talking to camera) and "B-roll" (visual filler). Use tools like Pinterest to define your color palette