Streaming Sport Now

: For the first time, Amazon Prime Video is projected to be the top spender at $3.8 billion (27% of total streaming spend), overtaking DAZN.

Creators are becoming central to the sports media ecosystem, often holding rights or producing specialized content. streaming sport

: This creator-led production company has secured exclusive streaming rights for all 104 matches of the 2026 FIFA World Cup . : For the first time, Amazon Prime Video

: YouTube was crowned the priority platform for the sports industry for the second year in a row in 2026. : For the first time