: To achieve a realistic feel, the production used a "Spider-Cam" rigged across NYC blocks, traveling at speeds up to 60 mph.
: Another key poster features Spider-Man perched high above New York City, with the skyline reflected in his lenses. This imagery highlights his sense of duty and the immense weight of his responsibility to protect the city. Cinematography & Visual Style The Amazing Spider-Man image
The marketing for the 2012 reboot intentionally used imagery to distance itself from the earlier Sam Raimi trilogy. : To achieve a realistic feel, the production