He asserts that profit is not the mission of a business but a yardstick for its success; the true purpose is to "create a customer".
The Essential Drucker is a curated collection of 26 core selections spanning sixty years of Peter Drucker's foundational writings on management. Published in 2001, it serves as a comprehensive introduction to the ideas that shaped the modern corporation and management education. Core Themes and Principles The Essential Drucker
Drucker argues that management is not just about facts and figures, but about people. He asserts that profit is not the mission