: It helped pioneer the hybrid genre of "moody R&B," influencing the sound and visuals of countless artists that followed.
Musically, "Often" sits at the perfect intersection of his underground Trilogy roots and the polished pop success of Beauty Behind the Madness . The Weeknd - Often (NSFW)
: A surreal, high-end hotel room where an after-party seemingly never ends. : It helped pioneer the hybrid genre of
The official video, directed by Sam Pilling , is a masterclass in voyeuristic cinematography. The official video, directed by Sam Pilling ,
: Built on a deep, ice-dark bass and a haunting Turkish vocal sample , the track creates a "night time is the right time" atmosphere.
: Critics have noted that while the lyrics brag about sexual prowess, the delivery makes the lifestyle sound like an "absolutely exhausting burden". It captures that 3 a.m. nihilism where excess meets emptiness. 2. Visual Storytelling: Sam Pilling’s Hotel Noir