A professional media buyer uses specific tactics to maximize impact:
Running two related commercials—one at the start of a break and one at the end—to reinforce a message.
Ensuring at least 10 minutes between your ad and a competitor's spot. tv media buying
For streaming, you can use digital tracking; for linear, look for "sales lift"—patterns in sales increases that correlate with your air schedule.
Track Reach (number of unique viewers), Frequency (how often they see the ad), and CPM (cost per thousand impressions). A professional media buyer uses specific tactics to
Determine if you want high-level brand awareness (reach/impressions) or direct action (conversions/site traffic).
Using automated platforms (DSPs) to bid on streaming inventory in real-time, often used for CTV. 3. Execution & Tactics Track Reach (number of unique viewers), Frequency (how
If a network fails to air your ad correctly, they must provide "makegoods"—free reruns to compensate for the error.