Typeface

Your typeface should act as the "tone of voice" for your text.

Set your line height to roughly 1.5 . This gives the "breathing room" necessary to prevent eye strain.

Keep text columns narrow (around 700px on desktop) so the reader's eyes don't have to travel too far across the screen. 3. The Power of the "Perfect Pair"

Over 60% of web traffic is mobile. Ensure your typeface scales well; what looks elegant on a 27-inch monitor might look like a jumbled mess on a smartphone. Stick to mobile-friendly layouts that strip away unnecessary clutter. Final Thoughts: Less is More

Clean and without feet (like Arial or Inter ). These feel approachable, modern, and efficient.

Don't settle for just one typeface; use two to create a visual hierarchy. A common strategy is to use a bold and a clean Sans Serif for body text . Proven Combinations: Roboto + IBM Plex Serif Lora + Inter Inter + Source Serif Pro 4. Optimize for Mobile