: Brands like About-Face (by Halsey) and Half Magic (from the Euphoria makeup artist) are praised for their unique formulas like holographic eye paints and "wearable" purples.
If you are looking for product-focused "pieces," employees and beauty influencers often highlight specific innovative brands that are exclusive to Ulta: : Brands like About-Face (by Halsey) and Half
A frequently cited case study in marketing "fails" occurred when Ulta sent a promotional email titled . The choice of words was widely criticized as insensitive because the brand's founder, Kate Spade, died by suicide by hanging in 2018. This incident is often used to discuss the importance of quality control and historical context in digital marketing. 2. Ulta vs. Sephora: The "Mass-Tige" Strategy : Brands like About-Face (by Halsey) and Half