Understanding Consumer Behaviour Today

High involvement in expensive, infrequent purchases (e.g., a car).

Comparing features, price, and ease of use. Understanding Consumer Behaviour

Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers. High involvement in expensive, infrequent purchases (e

Low involvement with little brand difference (e.g., salt or toothpaste). High involvement in expensive

Assessing satisfaction, which determines future loyalty. 🎭 4 Types of Buying Behavior

High involvement but few differences between brands (e.g., flooring).

5 Factors That Influence Consumer Behavior | Rasmussen University