Walmart Buys Modcloth -

ModCloth will continue to operate as a standalone brand, maintaining its distinct indie identity while gaining the resources to scale.

: We admire ModCloth’s long-standing commitment to size diversity and body positivity, values that will continue to lead the brand. walmart buys modcloth

We are excited to announce that Walmart has acquired ModCloth, a pioneer in the digitally-native women’s fashion space. This move is a key step in our ongoing strategy to: ModCloth will continue to operate as a standalone

: ModCloth brings a loyal community of millennial shoppers and a unique, curated assortment. This move is a key step in our

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Walmart officially acquired , a leading online women’s fashion retailer known for its indie-vintage aesthetic and size inclusivity, in March 2017 . However, Walmart later sold the brand to Go Global Retail in late 2019 to refocus its e-commerce strategy.