Below are key papers and reports that detail "who buys motorcycles":
: CivicScience investigates the "Millennial potential," finding they are more likely to be in the market for a first bike despite having lower average incomes. who buys motorcycles
Current market research and demographic studies indicate that the typical motorcycle buyer in the U.S. is becoming older, more affluent, and increasingly female. While (ages 60+) have traditionally anchored the market, the primary purchasing power currently resides with riders aged 45 to 64 , who possess the disposable income for premium touring and adventure models. Below are key papers and reports that detail
: The median age of owners has risen from 27 in 1985 to 50 in 2026. who buys motorcycles