Who Says Elephants Can't Dance? Apr 2026

by Louis V. Gerstner Jr. is widely regarded as one of the most significant business memoirs ever written, detailing the historic turnaround of IBM in the 1990s. Core Premise

: He made the controversial bet to keep IBM whole, shifting the focus from hardware sales (mainframes) to software and integrated services. Who Says Elephants Can't Dance?

: Early in his tenure, Gerstner famously stated, "The last thing IBM needs right now is a vision," emphasizing that the company needed to fix its fundamental operations before dreaming of the future. by Louis V