Beyond traditional gifting, consumer behavior has evolved into several "use-case" categories:
The primary users of physical gift cards , with 97% reporting they prefer plastic over digital formats. They typically plan their purchases well in advance. Emerging Buyer Motivations who will buy gift cards
This group has the highest volume of unused gift cards , with an average of $255 in unredeemed value per person. They bridge the gap between physical and digital preferences. Beyond traditional gifting