Fans are increasingly aware that streaming royalties are notoriously low. Purchasing a record is seen as a way to . In fact, 62% of Gen Z buyers report that supporting their favorite artist is a primary reason for their purchase. 3. The "Aesthetic" Factor
In an era where millions of songs are accessible with a single tap, the heavy, 12-inch plastic disc is making a triumphant return. What was once seen as a dying relic of the 1970s has transformed into a . But who is fueling this fire, and why? 1. The Allure of the Physical who will buy vinyl records
: These generations are driving the current resurgence. Approximately 28% of Millennials and 26% of Gen Z are willing to pay for music on vinyl. For them, vinyl is a "cool" accessory that defines their identity outside of digital screens. Fans are increasingly aware that streaming royalties are
For many, streaming feels like "renting" music. Vinyl offers . Buyers enjoy the ritual of sliding a disc out of its sleeve and setting the needle—an intimate engagement absent from the convenience of Spotify or Apple Music. The large-scale artwork and included lyric sheets provide a tactile connection that a 2-inch phone screen cannot replicate. 2. Direct Support for Artists But who is fueling this fire, and why