Focus on survival first—restructuring, cutting costs, and preserving capital—to clear a path for a future growth strategy. Goal: Free up resources to ensure long-term vitality. Strategic Steps to Proceed
Achieve a sustainable competitive advantage through scale and optimal market positioning. Goal: Efficiency and scale. 2. Adaptive: "Be Fast" your strategy needs a strategy
Mold the industry to your advantage by coordinating with a platform of partners and other players. Goal: Influence development in your favor. 5. Renewal: "Be Viable" Goal: Efficiency and scale
Harsh environments where current strategies have failed and resources are severely restricted. Goal: Influence development in your favor
Building on the principles from the Boston Consulting Group (BCG) , a strategy is only effective if it matches your environment. The "Strategy Palette" framework identifies five archetypal approaches based on three factors: , malleability , and harshness . 1. Classical: "Be Big"
Stable environments where you can forecast the future but cannot easily change the industry structure.
Avoid the "classical trap" of applying 5-year plans to unpredictable markets.