They want to know the "who, what, and where" of their food. From farm-to-table, Gen Z supports brands that share stories about farming practices and supply chain transparency.
Quality and price matter, but shared values (sustainability, eco-friendly packaging) often dictate their loyalty to a produce brand. They want to know the "who, what, and where" of their food
Based on your request, 🌿 Gen Z: The New Power Players in Produce 🥑 They want to know the "who
To engage this demographic, the produce industry must move fast, foster authenticity, and embrace digital engagement. They aren’t just customers; they are conscious consumers reshaping the market. but shared values (sustainability